Monday, 21 March 2011

Semmelweis reflux

Semmelweis reflex is a bias whereby people have a tendency to reject new information and evidence because it goes against the existing paradigms.

To a certain extent this is another form of resistance to change.

I get Semmelweis reflux. Sometimese when I talk about best practice the notion is often rejected because of resistance to change; and as a result a little bit of sick comes up.

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